Best Buy Launches Gaming Hub

Best Buy has launched a new gaming hub called Best Buy Gamers in beta, featuring gaming content, new technology, and special offers. The online destination was created in partnership with video game website IGN and is part of the retailer's efforts to tap into the growing gaming market.

The launch of Best Buy Gamers comes ahead of major game releases, including 'The Legend of Zelda: Ocarina of Time' on November 5 and 'Grand Theft Auto VI' on November 19. According to Best Buy, tens of millions of gamers shop at the retailer each year, and the company has been developing the new platform for over a year.

Best Buy's Chief Revenue Officer, Patrick McGinnis, stated that the timing of the rollout is 'pretty perfect' given the slate of new video games over the next month. The company wants to be relevant for its gaming customers not just during major launches, but every day.

Gaming and computing was one of the biggest drivers of growth for Best Buy in its fiscal first-quarter results. Incoming CEO Jason Bonfig expects demand for Grand Theft Auto VI to boost the gaming category.

## Why it matters The launch of Best Buy Gamers is significant as it shows the retailer's commitment to the gaming market. With major game releases on the horizon, Best Buy is positioning itself to capitalize on the expected demand. The partnership with IGN also highlights the company's efforts to provide a comprehensive gaming experience for its customers.

The gaming market is a growing and lucrative sector, and Best Buy's move into this space is likely to have a significant impact on the company's bottom line. As the holiday season approaches, the launch of Best Buy Gamers is well-timed to take advantage of the increased demand for gaming products and accessories.