Nestle Sells Vitamins Business for $1bn

Nestle has agreed to sell its mainstream vitamins, minerals and supplements business to US private-equity firm Yellow Wood Partners for $1 billion. The transaction includes seven brands: Nature's Bounty, Osteo Bi-Flex, Ester-C, Gard, Nuun, Puritan's Pride and Sisu.

The deal also includes the associated US private-label supplements business, along with dedicated manufacturing, packaging, warehousing and distribution operations. The assets under the agreement generated sales of $1.2 billion in 2025, with sales mostly in the US but also in Canada and China.

Nestle will continue to play in the premium, science-led vitamins, minerals and supplements space, retaining high-performing brands such as Solgar and Pure Encapsulations. The company acquired the brands being sold as part of its $5.75 billion purchase of The Bountiful Company in 2021.

The transaction is part of Nestle's strategic transformation of its portfolio, with CEO Philipp Navratil stating that the company is focusing its resources where it has the strongest competitive advantage. The deal represents Yellow Wood's sixth significant carveout acquisition from a global consumer company.

## Why it matters The sale of Nestle's mainstream vitamins, minerals and supplements business is a significant step in the company's strategic transformation. By focusing on its premium, science-led brands, Nestle aims to leverage its strong innovation and brand-building capabilities to drive growth in the premium VMS space. The deal also highlights the evolving nature of the VMS category, which requires a different approach under dedicated ownership.

The transaction is subject to regulatory approvals and is expected to close by the first half of 2027. Once completed, the deal will mark a significant milestone in Nestle's efforts to reshape its portfolio and focus on its core strengths.