Red Door Brands Taps New COO

Red Door Brands, a Knoxville-based multi-brand portfolio company, is poised for a comeback after a challenging year in 2025. The company has appointed Kayla Edidin as its new chief operating officer and majority partner, who owns a 60% stake in the company.

Edidin joined Red Door Brands in March 2026, bringing with her a wealth of experience in operations and franchise development. She previously worked at Mike's Red Tacos, where she sold over 200 franchises in the company's first year. Edidin's expertise is expected to drive growth and create new opportunities for the company.

Red Door Brands operates nearly 20 franchised restaurants across North and South Carolina, Georgia, and Texas, including McAlister's Deli, Little Caesars, Arby's, and Main Squeeze Juice Co. The company's portfolio is diverse, with a presence in multiple states and a range of popular brands.

The company's founder and CEO, Argus Wiley, will work alongside Edidin to drive the company's growth and expansion. Edidin's appointment comes after a difficult year for the company, which saw its affiliate, Matadoor Restaurant Group, file for Chapter 11 bankruptcy protection in 2025. Matadoor Restaurant Group operates 22 Del Taco locations across Georgia and Alabama.

## Why it matters The appointment of Edidin as COO and majority partner marks a significant turning point for Red Door Brands. With her expertise in operational excellence and strategic expansion, the company is well-positioned to bounce back from a difficult year. The company's diverse portfolio and presence in multiple states provide a solid foundation for growth and expansion.

As Edidin works to drive growth and create new opportunities for the company, the stakes are high. The success of Red Door Brands will depend on its ability to navigate the competitive restaurant industry and capitalize on new opportunities. With Edidin at the helm, the company is poised for a comeback and a bright future ahead.