SF Iconic Shops On Brink
Rising costs threaten Magnolia Brewing and The Booksmith, beloved Haight-Ashbury institutions

The Haight-Ashbury neighborhood in San Francisco, famous for its rich history and counterculture roots, is home to small businesses struggling to stay afloat. The video series 'Roads to Retirement' explores the stories of these businesses, including Magnolia Brewing Company and The Booksmith, a beloved independent bookstore founded in 1976.
Dave McLean, the founder of Magnolia Brewing Company, is referred to as the 'godfather of craft beer in San Francisco'. He moved to the Haight-Ashbury neighborhood in 1991 to follow the Grateful Dead, a legendary musician that performed in the area. McLean's passion for brewing and music led him to establish his business in the neighborhood.
The Haight-Ashbury neighborhood has a long history, dating back to the 1880s when it was a playground for the rest of San Francisco. It later became a hub for hippies in the 1960s, with legendary musicians like the Grateful Dead performing in the area. Today, the neighborhood is still known for its festive atmosphere, but rising costs and thin margins are threatening the livelihoods of small business owners.
The Booksmith, owned by Kristen Evans and Camden, is another small business struggling to stay afloat. Despite being a beloved institution in the neighborhood, the bookstore is facing challenges in taking care of its employees and maintaining its operations. Jeffrey Snyder, a representative of the Broadcast Retirement Network, has spoken to local entrepreneurs about the challenges facing the Haight-Ashbury neighborhood.
## Why it matters The struggles of small businesses in the Haight-Ashbury neighborhood are a microcosm of the challenges facing many urban areas. Rising costs, gentrification, and changing consumer habits are all taking a toll on independent businesses. The story of the Haight-Ashbury neighborhood serves as a reminder of the importance of preserving local character and supporting small businesses.
The 'Roads to Retirement' video series sheds light on the personal journeys of small business owners in the Haight-Ashbury neighborhood, highlighting the challenges they face and the importance of their contributions to the community. As the neighborhood continues to evolve, it is essential to support and preserve the small businesses that make it unique.



