Apple Reopens UK Store With New Design
The tech giant is reopening its Oracle store in Reading with a new design in December, while closing its Festival Place store in Basingstoke in November, as part of its global retail revamp
Apple is set to reopen its store in the Oracle Shopping Centre in Reading, UK, with a completely new design in December. This move comes as the company closes its Festival Place store in Basingstoke in November. The revamped Oracle store will feature an experience room, a designated Genius Bar, and an Apple Pick Up area, offering customers a range of facilities and services.
The Apple store in the Oracle Shopping Centre first opened in June 2011, and its reopening will mark a significant upgrade to the customer experience. The store will also offer free Today at Apple sessions, providing customers with the opportunity to learn more about Apple products and services.
The closure of the Festival Place store in Basingstoke, which first opened in August 2011, is part of Apple's ongoing plan to open, relocate, and remodel dozens of stores worldwide. The company has opened 11 new stores and relocated 17 more with newer designs over the past 18 months. The closure will leave Apple with 38 retail stores in the UK.
The revamped Oracle store will become the closest replacement for the Basingstoke store, approximately 18 miles away. Customers in the area will still have access to Apple's products and services, including the ability to collect online orders from the Apple Pick Up area.
## What happens next The closure and reopening of these stores are part of Apple's efforts to revamp its retail presence worldwide. The company has been working to upgrade its stores with newer designs and facilities, providing customers with a more immersive and engaging experience. With the reopening of the Oracle store in Reading, Apple is set to offer customers in South East England a range of new ways to discover and interact with its products.
## Why it matters The reopening of the Oracle store and the closure of the Festival Place store reflect Apple's ongoing efforts to adapt to changing customer needs and preferences. The company's investment in its retail stores demonstrates its commitment to providing customers with a unique and engaging experience. As Apple continues to evolve its retail presence, customers can expect to see more upgrades and improvements to its stores in the future.
The revamped Oracle store is set to open in December, offering customers a range of new facilities and services. With its new design and upgraded features, the store is likely to become a major destination for Apple customers in the region.
