Eva Longoria Takes Calls

Lenovo has launched a phone line called Call Eva, where entrepreneurs can call in and leave a voice note with a business question. The service opened on Tuesday and covers seven markets: Brazil, France, India, Japan, Mexico, the United Kingdom, and the United States.

Selected callers may be contacted for a live conversation with Eva Longoria on September 16. The live conversation with Eva Longoria will be livestreamed on her Instagram account at 9:30am Pacific time on September 16.

Eva Longoria is the global ambassador for Lenovo's global small-business programme Backing Every Business. She has investments across food, beverage, media, and other consumer businesses, and has founded the Eva Longoria Foundation.

The Call Eva service is part of Lenovo's efforts to support small businesses through its Backing Every Business programme. The programme aims to provide resources and support to entrepreneurs, and the Call Eva service is a unique opportunity for them to get advice and guidance from Eva Longoria.

## Why it matters The Call Eva service is significant because it provides a platform for entrepreneurs to connect with a successful businesswoman and actress who has experience in various industries. Eva Longoria's involvement in the programme can help inspire and motivate entrepreneurs, particularly women and underrepresented groups, to pursue their business goals.

The service also highlights the importance of community and support for small businesses. By providing a platform for entrepreneurs to share their questions and concerns, Lenovo is demonstrating its commitment to helping small businesses succeed.

The Call Eva service will be available until September 16, when the live conversation with Eva Longoria will take place. Entrepreneurs who are interested in participating can call the designated phone number and leave a voice note with their business question.