Winamp Reborn: 40M Users Get New Streaming Service
The classic MP3 player is back with a premium subscription service in partnership with Deezer, offering streaming, local files, and more, alongside its existing desktop app
Winamp, the iconic MP3 player, will be reborn in 2027 with a new premium subscription service in partnership with Deezer. The new player will offer a range of features, including streaming, local files, internet radio, podcasts, and cloud-stored music libraries.
The new Winamp player will sit alongside the classic desktop app, which still has over 40 million active users worldwide. This move is a significant development for Winamp, which has retained its popularity despite the rise of streaming services.
Deezer will provide the white-label streaming technology and licensed catalog for the new Winamp player. The partnership is a strategic move for Deezer, which reported a decline in new subscriptions from partner deals in its first half 2026 financial results. The company saw a drop to 3.1 million subscriptions, with revenue from partnerships segment falling 7.6 percent to 70.7 million euros.
The deal between Winamp and Deezer was signed on July 1, and is part of Deezer's revamped Deezer for Business program. Under the agreement, Deezer will run the streaming infrastructure and supply the catalog, while Winamp retains full ownership of the core product, its branding, and subscriber relationship.
## Why it matters The rebirth of Winamp is significant, as it marks a new era for the classic MP3 player. With its new premium subscription service, Winamp is poised to take on streaming services, offering users a unique combination of streaming, local files, and other features. The partnership with Deezer is also a strategic move for both companies, as they look to expand their reach and offerings in the music streaming market.
The stakes are high, as the music streaming market is highly competitive, with major players like Spotify and Apple Music dominating the scene. However, with its loyal user base and new features, Winamp may be able to carve out a niche for itself. As the music streaming landscape continues to evolve, the rebirth of Winamp is a development worth watching.
