iHeartMedia Exec Alissa Pollack Named Mediabase President

Alissa Pollack, president of global music marketing at iHeartMedia, has been named president of Mediabase, a top music industry source for airplay analytics and chart intelligence. She will lead Mediabase's strategic direction, global expansion, product innovation, and commercial growth, while continuing her full responsibilities at iHeartMedia.

The promotion was announced by RCS Worldwide, with president-CEO Susan Larkin expressing confidence in Pollack's ability to lead Mediabase forward. Pollack has spent her career at the intersection of music, data, and relationships, making her a strong fit for the role.

As one of her first initiatives, Pollack plans to make more Mediabase chart data publicly accessible through the company's updated website, Mediabase.com. The site will provide the Top 50 charts across every format in the U.S. and Canada, giving music fans, industry professionals, and artists greater visibility into music performance and trends across North America.

## What it means The move is significant for the music industry, as Mediabase is a key source of airplay analytics and chart intelligence. With Pollack at the helm, the company is poised for further growth and expansion, both domestically and globally. The decision to make more chart data publicly accessible is also a major development, as it will provide greater transparency and insight into music trends and performance.

The promotion is also a testament to Pollack's expertise and experience in the music industry, having worked in various roles at the intersection of music, data, and relationships. Her continued role at iHeartMedia will also ensure a strong connection between the two companies, with Pollack able to leverage her expertise to drive growth and innovation at both organizations.

## Why it matters The music industry is constantly evolving, with new technologies and platforms emerging all the time. As a result, the need for accurate and reliable data and analytics is more important than ever. Mediabase plays a critical role in providing this data, and with Pollack's leadership, the company is well-positioned to continue to meet the needs of the industry. The decision to make more chart data publicly accessible is also a major step forward, as it will provide greater visibility and insight into music trends and performance, ultimately helping to drive growth and innovation in the industry.