Blake Levin Joins IAG As Head Of Media Finance & Sales
Veteran executive to lead media finance and content sales business, reporting to President Kyle Loftus, as part of IAG's expansion efforts
Blake Levin has joined Independent Artist Group (IAG) as Head of Media Finance and Sales, where he will lead the media finance and content sales business. Levin will report to IAG's President, Kyle Loftus, and will work with filmmakers, producers, production companies, financiers, and rights holders to structure financing, secure distribution, and maximize the value of projects in the domestic and international marketplaces.
Levin brings a wealth of experience to his new role, having begun his career at WME and later worked at Endeavor Content (now Fifth Season), where he was involved in the development, packaging, and international sales of film and television projects. Most recently, Levin founded Sandhill Road Entertainment, through which he advised producers, financiers, and content creators on packaging, financing, and distribution strategies while developing and producing film, television, and documentary content.
IAG's CEO Jim Osborne and President Kyle Loftus praised Levin's appointment, stating that he represents the kind of experienced, entrepreneurial executive the company is looking to attract. Levin's agency background, combined with his experience at Sandhill Road Entertainment, gives him a sophisticated understanding of every stage of the content lifecycle, from development and packaging through financing, sales, and distribution.
## Why it matters Levin's hiring is part of IAG's efforts to expand its capabilities across content financing, packaging, sales, and worldwide distribution. With Levin at the helm of media finance and content sales, IAG is poised to strengthen its position in the industry and provide its clients with a more comprehensive range of services.
In a statement, Levin expressed his enthusiasm for joining IAG, citing the company's entrepreneurial and highly collaborative culture. His appointment is seen as a significant asset to IAG's continued growth and its clients, who will benefit from his expertise and experience in the media finance and content sales business.
Note: In a separate development, Margaret Mendelson has joined IAG as an agent in the Scripted Literary Department, although this is not directly related to Levin's appointment.
