Peacock Launches Rewards Program With 25% NBCU Shop Discount

Peacock has launched a beta test of its membership rewards program, offering perks such as discounts on NBCU and Bravo merchandise, free pizzas, and a complimentary Instacart+ membership to a limited group of Premium and Premium Plus subscribers.

The beta test is available to a randomly selected group of Peacock Premium and Premium Plus subscribers. Members will be grouped into three tiers based on their tenure as Peacock subscribers: Gold (3 months-1 year), Platinum (1-3 years), and Diamond (3+ years).

At launch, members in the beta will have access to a 25% discount at NBCU Shop. Bravo Shop discounts will also be offered, with Gold members eligible for 15% off, Platinum members receiving 20% off, and Diamond members receiving 25% off.

In addition to merchandise discounts, members will also be eligible for a complimentary one-year Instacart+ membership. This membership includes benefits such as no grocery delivery fees, a complimentary subscription to New York Times Cooking, and free sharing with up to three people through a Family account.

Peacock paid subscribers totaled 48 million as of the end of June, with the streaming service posting its first-ever quarterly profit in Q2 2026. The launch of the rewards program is part of Peacock's efforts to recognize and reward its subscribers and create deeper connections to NBCUniversal's fandoms.

## What happens next Additional rewards are expected to be added over time, including Universal Parks perks and experiences, NBCUniversal content previews, and early access to NBCUniversal live events. This move is seen as part of Peacock's strategy to expand its paid subscriber base and build on its recent success.

The launch of the rewards program also follows similar efforts by other streamers, such as Disney+ Perks, which offers its customers an array of different promotional offers and discounts. As the streaming landscape continues to evolve, Peacock's membership program is likely to play a key role in its efforts to retain and attract subscribers.