Audi CEO's Trump Rally Appearance Sparks Outrage
IG Metall head Christiane Benner slams Gernot Dollner's $4 billion plant announcement as 'deeply embarrassing' and a violation of company rules
Audi CEO Gernot Dollner's appearance alongside US President Donald Trump at a rally on October 24 has been criticized by IG Metall head Christiane Benner as 'deeply embarrassing, politically unacceptable and unworthy of the company'. The rally was held to announce a $4 billion plant in Georgia, which will produce 200,000 sport utility vehicles (SUVs) annually.
The plant is part of Volkswagen's efforts to escape US tariffs that have dealt a significant blow to the company. In 2025, Trump's tariffs cost Audi €1.2 billion, highlighting the need for the company to establish a local presence.
IG Metall president Christiane Benner, who is also the deputy chair of VW's supervisory board, said that Dollner's appearance at the rally violated Audi's code of conduct. The code prohibits 'public engagements with political parties or politicians standing for election, nor any sponsorship of such events' in the three months leading up to an election.
The plant announcement coincides with VW's biggest corporate restructuring in history, including massive job cuts and potential plant closures at home. The plan still requires approval from the supervisory board of parent Volkswagen.
## Why it matters The controversy surrounding Dollner's appearance highlights the challenges faced by companies operating in a global market with complex political relationships. The plant announcement is a significant investment for Audi, but it also raises questions about the company's commitment to its corporate values and code of conduct. As the company navigates its largest restructuring effort in history, it must balance its business interests with its social and political responsibilities.
The stakes are high for Audi, as it seeks to recover from the impact of US tariffs and establish a strong presence in the American market. The company's decision to invest $4 billion in a new plant is a significant commitment, but it must also ensure that its actions align with its values and principles. As the global automotive industry continues to evolve, companies like Audi must navigate complex political and social landscapes to remain competitive and responsible corporate citizens.
