CC's Coffee House Taps Bailey Richard

CC's Coffee House has appointed Bailey Richard as its new Director of Marketing, bringing over 10 years of restaurant industry experience to the role. Richard has worked with well-known restaurant brands including Raising Cane's, Walk On's and Off the Hook, and most recently directed marketing efforts for R&R Brands, a multi-brand restaurant and entertainment venue owner and operator with more than 47 locations across seven states.

Richard's experience combines strategic brand development with an operator-minded approach to marketing, giving him a unique perspective on how brand strategy translates to the guest experience and restaurant-level performance. As Director of Marketing, Richard will lead marketing strategy for CC's Coffee House with an emphasis on strengthening the brand's connection with existing guests while introducing CC's to new audiences.

CC's Coffee House was founded in 1995 in New Orleans and has built a loyal following around quality handcrafted beverages, genuine hospitality and a distinct brand. The company is led by CEO and President Celton Hayden Jr.

## Why it matters The appointment of Bailey Richard as Director of Marketing is a significant move for CC's Coffee House as it continues to evolve its positioning, menu and growth strategy to reach new guests and new markets. With Richard's expertise, the brand aims to strengthen its connection with existing guests and introduce itself to new audiences, supporting key areas including brand positioning, product and menu innovation, guest engagement, and local restaurant marketing.

The move is part of CC's Coffee House's efforts to build on its loyal customer base and expand its reach. With a strong leadership team in place, the company is well-positioned for its next chapter of growth.