Netflix Infuses Australian Culture into NFL Broadcast
The streaming platform incorporated elements like meat pies, kangaroo costumes, and shoeys into its broadcast of the Rams vs 49ers game in Melbourne, with mixed reactions from players
The NFL game between the Rams and 49ers in Melbourne, Australia, was broadcast on Netflix, which incorporated various elements of Australian culture into the event. After the 49ers won the game, Netflix presented the players with celebratory meat pies, a traditional Australian dish. However, the players did not eat the meat pies, with Netflix's Tom Pelissero taking a couple of bites of one on air instead.
The broadcast also featured full-sized kangaroo jackets, which the 49ers players were given to wear after their win. NFL commissioner Roger Goodell was also seen wearing a kangaroo jacket on air before the game. Another Australian tradition, the shoey, was participated in by Nick Foles, who drank beer from a shoe as part of the celebration.
The incorporation of Australian culture into the broadcast was a unique aspect of the event, with Netflix embracing the local customs and traditions. While the players themselves may not have been fans of the meat pies, the broadcast gave fans a taste of the Australian experience.
## Why it matters The NFL's presence in Australia is a significant event, and Netflix's incorporation of Australian culture into the broadcast helps to promote cross-cultural understanding and exchange. The use of local customs and traditions, such as meat pies and kangaroo costumes, adds a unique element to the event and helps to make it more engaging and memorable for fans.
The success of the event could also have implications for future NFL games in Australia, with the potential for more games to be played in the country in the future. The incorporation of local culture into the broadcast could also set a precedent for other international sporting events, with the potential for more cross-cultural exchange and collaboration in the future.
## What happens next The NFL will continue with its regular season schedule, with the 49ers and Rams returning to the US for their next games. The success of the event in Melbourne could lead to more NFL games being played in Australia in the future, with the potential for other international locations to host games as well. Netflix will also continue to broadcast NFL games, with the potential for more innovative and culturally-relevant broadcasts in the future.
