Amazon Prime Video to Generate Tens of Billions in Revenue

Amazon Prime Video is on track to generate tens of billions of dollars in annual revenue, according to Amazon CEO Andy Jassy. This milestone marks a significant achievement for the company's entertainment business, which has seen substantial growth in recent years.

The success of films and TV shows has been a major contributor to Prime Video's growth. Amazon MGM Studios, which was acquired by Amazon for $8.5 billion in 2022, has generated over $1.2 billion in global box office revenue this year. The studio's films, such as Project Hail Mary, have performed well, with the latter earning an estimated $684 million worldwide since its theatrical release in March 2026.

In addition to its film success, Prime Video has also seen significant viewership for its TV shows. The new season of Reacher was watched by 66 million people worldwide within the first 28 days, and the series has already been renewed for a sixth season. Other popular shows, such as The Boys, Fallout, and The Summer I Turned Pretty, have also contributed to the platform's growth.

Live sports have also been a key source of viewers for Prime Video. The platform broadcasts major sports events, including Thursday Night Football, which averaged 17.7 million viewers and represented a 16% increase over the previous season. Amazon's second season of NBA coverage on Prime Video also attracted over two million viewers.

## What's driving growth The growth of Prime Video is driven by Amazon's continued investment in its entertainment business. The company's acquisition of MGM Studios in 2022 has provided a significant boost to its film and TV production capabilities. Additionally, Amazon's focus on live sports has helped to attract new viewers to the platform.

## Why it matters The success of Prime Video is significant for Amazon, as it demonstrates the company's ability to compete in the entertainment industry. With tens of billions of dollars in annual revenue, Prime Video is now a major player in the streaming market. The platform's growth is also driven by Amazon's broader strategy to expand its cloud computing business, AWS, which is expected to grow by 40% in 2027 and 2028.

The growth of AWS is critical to Amazon's overall success, as it provides the infrastructure necessary to support the company's various businesses, including Prime Video. Amazon's investment in AWS is expected to continue, with the company planning to spend approximately $220 billion in cash capex in 2026, with the majority going towards AWS.

In conclusion, the success of Prime Video is a significant milestone for Amazon, demonstrating the company's ability to compete in the entertainment industry. With its continued investment in film and TV production, live sports, and cloud computing, Amazon is well-positioned for future growth.