Gen Z's Brutal New Insult
TikTok users are calling out 'polyester' content, a term that's gone viral to describe anything generic, inauthentic, or try-hard, with roots in a viral video showcasing a fake aspirational lifestyle

The term 'polyester' has become a viral insult on TikTok and other social media platforms, used to describe something generic, inauthentic, or try-hard. This new slang has taken the internet by storm, with Gen Z using it to call out fakeness and throw shade.
The term 'polyester' originated from a style of fan-edit TikTok that cut clips of characters like Spider-Man and layered them over flashing and frenetic footage. This unique style of editing was the starting point for the term, which has since evolved to encompass a broader meaning.
A viral TikTok video featuring an 18-year-old sharing his vision of his dream adult life was labeled as 'polyester' or 'Polyester lifestyle'. This video showcased an algorithm-designed aspirational lifestyle, which was perceived as inauthentic and try-hard, earning it the 'polyester' label.
The choice of the word 'polyester' is linked to the backlash against the most-produced synthetic fibre on the planet. This connection highlights the negative connotations associated with the term, implying that something is artificial and lacking in authenticity.
The term 'polyester' is equivalent to calling something 'basic' for Millennials, but with more layers. This comparison suggests that Gen Z's use of 'polyester' is a more nuanced and complex form of expression, allowing them to convey a range of emotions and attitudes.
## Why it matters The rise of 'polyester' as a viral insult reveals the preoccupations and values of Gen Z. In an era where social media dominates online interactions, the ability to quickly identify and call out inauthenticity is crucial. Gen Z's use of 'polyester' demonstrates their desire for authenticity and their skepticism towards staged or fake content.
The speed at which Gen Z slang can go from niche to worldwide viral is unprecedented, with terms like 'polyester' spreading rapidly through social media platforms. This phenomenon highlights the power of online communities in shaping language and culture.
As Gen Z continues to shape the online landscape, their slang and expressions will likely play a significant role in defining the tone and values of the internet. The term 'polyester' is just one example of the creative and often humorous ways in which Gen Z is using language to navigate the complexities of online interactions.




