Halloween Arrives Early in Hong Kong

Hong Kong's streets were packed with crowds celebrating Halloween early as part of the Tourism Board's inaugural 'Hong Kong Halloween Month'. The festivities drew visitors and locals to various events in Central and other areas, with some establishments seeing a significant increase in business.

The streets of Central were particularly busy on Saturday, with hundreds of people of all ages filling Chater Road as part of 'Halloween in Central'. The event featured a large eyeball installation at Statue Square, as well as ghoulish face painting and themed food and drink options.

The Tourism Board's 'Hong Kong Halloween Month' campaign started last Saturday and will run for three consecutive Saturdays, culminating on Halloween night. The campaign involves street celebrations in Central, including Lan Kwai Fong, Kai Tak, Mong Kok and Tsim Sha Tsui East.

The festivities have been a boon for local businesses, with some establishments seeing an increase in business of up to 20 per cent. The themed food and drink options, including cake pops shaped like eyeballs, have been a particular hit with visitors.

## Why it matters The success of the 'Hong Kong Halloween Month' campaign is a significant boost for the city's tourism industry. The campaign has brought together visitors and locals alike, creating a lively and festive atmosphere in the city's streets. As the campaign culminates on Halloween night, it is likely that the city will continue to see an increase in tourism and business.

The 'Hong Kong Halloween Month' campaign is a great example of how the city can come together to celebrate a festive occasion. With its unique blend of street celebrations, themed food and drink options, and family-friendly activities, the campaign has something for everyone. Whether you're a local or a visitor, the campaign is a great way to experience the best of Hong Kong's culture and hospitality.