Ad Queen Dies at 70

Kitty Lun Kit-ying, a veteran advertising executive known as the 'Queen of Public Service Advertising in Hong Kong', has died at the age of 70 after drowning in a swimming pool in Hong Kong. The incident occurred at Ville De Cascade in Fo Tan on Monday, where Lun was seen swimming at about 5.20pm.

Lun was taken to Prince of Wales Hospital, where she was pronounced dead after resuscitation attempts were made. The global advertising industry is mourning her death, with tributes pouring in for the advertising veteran and Meta creative leader.

Lun was the head of Meta Creative Shop for Greater China, and was behind some of the city's best-known public service campaigns. She was crowned the 'Queen of Public Service Advertising in Hong Kong' due to her masterful work on several campaigns that became familiar to Hong Kong households.

## Why it matters The death of Kitty Lun Kit-ying has sent shockwaves through the global advertising industry, with many mourning the loss of a talented and influential figure. Her work on public service campaigns has had a lasting impact on Hong Kong, and her legacy will continue to be felt in the industry.

The incident is a reminder of the importance of water safety, and the need for vigilance when engaging in aquatic activities. As the investigation into Lun's death continues, the advertising industry will be reflecting on her contributions and celebrating her life and work.

Lun's death is a significant loss for the advertising industry, and she will be deeply missed by her colleagues and peers. Her legacy will continue to inspire and influence future generations of advertising professionals, and her work will remain an important part of Hong Kong's cultural landscape.