China's $15,000/Month Scratch
Zhang Xiaoqiao's bizarre Suma service has 70% male clients and plans to expand to 100 outlets nationwide
A Chinese entrepreneur, Zhang Xiaoqiao, has launched an itch-scratching service that is earning US$15,000 a month from two outlets. The service, branded as Suma, charges 300 yuan (US$40) per hour and has gained a strong base of returning clients.
The Suma service has two locations in Shenzhen, one in Baoan District and the other in Futian District, which were opened in early May and a month later, respectively. At these venues, staff wear specially designed pointed nails to gently scratch customers’ bodies while they lie face down on beds, similar to a massage setting.
About 70% of the customers are male, according to Zhang. The service aims to alleviate stress and enhance sleep quality, and occasionally, staff will scratch specific itchy areas to help customers relax and even elicit laughter.
Zhang aims to expand the Suma service to 100 outlets nationwide, aspiring to elevate the novelty service into a recognised profession throughout the country. The service has already reached the break-even point and is starting to turn a profit, with a gross income of 100,000 yuan (US$15,000) monthly.
## Why it matters The success of the Suma service highlights the growing demand for unique and relaxing experiences in China's first-tier cities, where people generally experience high levels of stress. As Zhang noted, the service is in great demand, and some customers have said it is more relaxing than a massage, leading to a strong base of returning clients.
The expansion plans of the Suma service will be an interesting development to watch, as it attempts to establish itself as a recognised profession in China. With its unique approach to stress relief and relaxation, the service may appeal to a wider audience and contribute to the growth of the wellness industry in the country.
