Nene Royal Trademark Bids Spark Confusion
Competing applications from the artist's managing company and an individual, Kanyaphat Ponchaisri, have raised questions about motivations and relationships
Two competing trademark bids have emerged for the stage name 'Nene Royal', with both the artist's managing company, Black Lotus Global, and an individual, Kanyaphat Ponchaisri, filing applications to register the name and logo in Thailand.
The bids, which are pending consideration on the Thai Department of Intellectual Property (DIP) website, have sparked confusion and raised questions about the motivations and relationship between the parties involved. Black Lotus Global, a US company that manages Nene Royal's international music career, filed its trademark application on September 11.
In contrast, Kanyaphat Ponchaisri filed her application on July 21, just two weeks after Nene Royal won the $1-million grand prize in America’s Got Talent 2026. Ponchaisri posted a screenshot of the DIP website showing her application, with the caption: 'Registered it for my daughter, a gift for winning AGT. Nene Royal.'
Black Lotus Global has also applied to trademark the 'Nene Royal' name with the US Patent and Trademark Office, with the application pending. The company's head, Jon Elron, discovered Nene Royal busking in Phuket when she was 12 years old and has since been instrumental in managing her career.
## Why it matters The competing trademark bids have significant implications for Nene Royal's career and business. The 'Nene Royal' name and logo are crucial to the artist's brand identity, and the outcome of the trademark applications will determine who has control over the use of the name and logo. This, in turn, will affect the artist's ability to merchandise and promote her music.
The fact that Kanyaphat Ponchaisri claims to have filed the application for her 'daughter' has added to the confusion, as Nene Royal's real name is Rattikarn 'Praew' Amloy, and there is no clear connection between Ponchaisri and the artist. The motivations behind Ponchaisri's application are unclear, and the relationship between Ponchaisri and Black Lotus Global is also uncertain.
As the trademark applications are pending, it remains to be seen who will be granted the rights to the 'Nene Royal' name and logo. The outcome will have significant consequences for Nene Royal's career and business, and the situation is being closely watched by fans and industry observers alike.
