Thailand's 'Friend-for-Hire' Boom: 29.5% of Households Now Solo

In Thailand, a new type of gig work has emerged, where people are paid to act as companions for various activities, driven by the country's changing social landscape and rising demand for independent living products and services. The 'friend-for-hire' service has gained traction, with 29.5% of Thai households being single-person households in 2025, exceeding the global average of 21.9%.

The service offers companionship for activities such as photoshoots, travel, and fitness, catering to individuals seeking convenience and companionship. For many clients, the motivation for hiring a companion is convenience rather than loneliness. Ainthuon Rattanawaraporn, a university student and content creator from Bangkok, used the service out of curiosity and found it solved a problem of having friends who were too busy to accompany her on trips.

Thanaporn Charoenchuea, a 20-year-old university student, started her 'Snap Like a Bestie' service, which has served more than 50 clients within about two months. The service allows clients to request specific photo angles and compositions, making it a convenient option for those who want to capture memories without bothering their friends.

## What drives the demand The demand for professional companions has increased in recent years due to the rise in people living alone, changing lifestyles, and the influence of social media. The growing segment of single-person households has created a rising demand for products and services designed for independent living, such as single-seat restaurant tables and solo travel.

## Why it matters The 'friend-for-hire' service is a reflection of Thailand's changing social landscape, where people are increasingly living alone and seeking convenience and companionship. As the country's solo population continues to grow, the demand for such services is likely to increase, offering new opportunities for entrepreneurs and gig workers.