Dyson Unveils $499 Electric Toothbrush With Built-In Camera
The CameraJet uses AI to detect gaps between teeth and precision-floss while brushing, with a 100,000-pixel macro lens camera capturing 28 images per second
Dyson has launched the CameraJet, a $499 electric toothbrush with a built-in camera that uses AI to detect gaps between teeth and precision-floss while brushing. The device has been in development for six years with a team of 661 engineers.
The CameraJet features a 100,000-pixel macro lens camera that captures 28 images per second, using machine learning to detect gaps between teeth. The device also includes a conical jet that removes plaque from between teeth, and a 12.5 milliliter tank that holds mouth rinse.
The CameraJet is designed to remove up to 69% more plaque from hard-to-reach areas than leading electric toothbrushes. The device has a replaceable brush head with an RFID tag that tracks usage and alerts the user when it needs to be replaced. The CameraJet also features variable sonic oscillation, removing plaque more effectively than traditional sonic toothbrushes.
The device is connected to the MyDyson app, which provides guided cleaning, coverage mapping, and data insights to support oral health. The app also allows users to livestream video from the camera, enabling them to inspect the inside of their mouth.
## Why it matters The launch of the CameraJet marks Dyson's entry into the oral care market, and the company's innovative approach to toothbrush design is likely to disrupt the industry. With its advanced technology and premium pricing, the CameraJet is positioned as a high-end product that could appeal to consumers seeking a more effective and convenient oral care solution.
The CameraJet's built-in camera and AI-powered flossing system set it apart from other electric toothbrushes on the market. The device's ability to detect gaps between teeth and precision-floss while brushing could make it an attractive option for consumers who struggle with traditional flossing methods.
## What happens next The CameraJet is available for purchase starting today, with a price tag of $499. The device is available in ceramic blue or ceramic pink color options. As the product rolls out, it will be interesting to see how consumers respond to the CameraJet's innovative features and premium pricing. Will the device's advanced technology and convenience features be enough to justify the high price point, or will consumers opt for more affordable alternatives?
