Lindt Cuts 2026 Sales Growth Forecast

Lindt has cut its 2026 sales growth forecast due to weak European chocolate demand, and plans to lower prices for its chocolate products, including Christmas offerings and across the board starting from January. The Swiss company revised its full-year 2026 outlook for organic sales growth to a range of 0%-2%, down from 4-6% previously.

The decision to cut prices comes as Lindt grapples with tepid demand in Germany, Switzerland, and Austria, as well as increased price sensitivity among customers. A heat wave also weighed on sales in Europe across the chocolate industry during the summer months. Lindt's shares slumped as much as 8% in early trading in Zurich, the biggest intraday decline since the March guidance revision.

Despite the current challenges, Lindt expects 'positive volume growth' in 2027 thanks to easing cocoa prices and increased brand investments. The company is planning to ramp up investments in ice-cream equipment for its stores and is considering offering cooled products. Lower prices introduced in August in some of its key markets have already shown positive results.

## Why it matters The cut in sales growth forecast and price cuts may dent Lindt's reputation for reliable guidance, a key support for its premium valuation. The company's pricing power, long its trump card, is now being tested. However, with its hedging strategy, Lindt expects to see a positive impact from lower cocoa prices next year, allowing it to offer lower price points.

## What happens next Lindt will continue to monitor demand and adjust its pricing strategy accordingly. The company's ability to adapt to changing market conditions and maintain its premium valuation will be crucial in the coming months. With its plans to invest in ice-cream equipment and offer cooled products, Lindt is looking to diversify its offerings and stay competitive in the market.