CEO Apologizes For AI Replacement Comments
Saber Interactive CEO Matthew Karch apologizes to writer Stella Sacco after saying he'd be 'happy to replace her with AI' in game Rideshare Stimulator

Saber Interactive CEO Matthew Karch has apologized to former writer Stella Sacco for his comments about replacing her with AI in the game Rideshare Stimulator. Karch's apology comes after a public controversy surrounding the use of AI in the game.
According to Sacco, she was replaced by AI in the game, and Karch initially denied that the game used AI. However, the game's Steam page was later updated to include an AI disclaimer, which states that the main campaign's story, characters, and dialogue are written entirely by human writers, while AI tools are used for voice generation and some localization.
The game's radio stations also mix human-made and AI-generated music, with AI-generated stations clearly labeled as such in-game. The AI-generated content is used in a separate, optional Free Ride mode, which includes AI-generated passenger missions and localized dialogue.
Karch's initial comments sparked a public backlash, with many criticizing his handling of the situation. However, he has since reflected on his behavior, discussing the challenges of being a CEO in the public eye. Sacco has accepted Karch's apology, but stated that it does not change her stance on the use of AI in games.
## What changed The controversy surrounding Rideshare Stimulator has led to a greater awareness of the use of AI in the gaming industry. The game's updated Steam page now clearly discloses the use of AI-generated content, and Karch's apology has acknowledged the harm caused by his initial comments.
## Why it matters The use of AI in the gaming industry has significant implications for game developers, writers, and players. As AI technology continues to evolve, it is likely that we will see more games incorporating AI-generated content. The controversy surrounding Rideshare Stimulator highlights the need for transparency and accountability in the use of AI in game development.
The apology and the updated Steam page are a step towards greater transparency, but the debate around the use of AI in games is far from over. Sacco's stance on the issue remains unchanged, and the consequences of AI use will continue to be felt by game developers and writers. As the gaming industry continues to evolve, it is essential to consider the impact of AI on the creative process and the people involved in game development.





