Pickleball Fuels $120bn Boom
24.3 million Americans played pickleball last year, driving a 171.8% surge in participation and a new era of 'eatertainment' venues.
Pickleball, the sport that has taken the US by storm, is now being served up with a side of food and drinks at 'eatertainment' venues around the world. The global eatertainment industry is estimated to be worth $120bn, and pickleball is a key part of this growing trend.
The sport's popularity has been on the rise, with pickleball being the fastest-growing sport in the United States from 2022 to 2025, according to the Sports & Fitness Industry Association. Participation in pickleball rose by 171.8 percent during this period, and last year, 24.3 million Americans played the sport, a 22.8 percent increase from 2024.
One of the reasons for pickleball's popularity is its ease of play and low barrier to entry. The sport can be played by people of all ages and skill levels, making it accessible to a wide range of players. A game of pickleball typically lasts 15 to 30 minutes and is played with four people, making it a social and fun activity.
The unique format of pickleball makes it a perfect fit for the eatertainment model, which combines recreation with food and beverages. Pickleball courts are now being built alongside restaurants and bars, offering players a chance to grab a bite to eat or drink before, during, or after their game.
## What's driving the trend The growth of pickleball eatertainment venues is driven by the sport's popularity and the increasing demand for experiential entertainment. People are looking for new and exciting ways to spend their leisure time, and pickleball eatertainment venues offer a unique combination of sport, food, and socializing.
## Why it matters The rise of pickleball eatertainment venues is not just a passing trend, but a significant shift in the way people consume entertainment and leisure activities. The combination of sport, food, and socializing offers a unique experience that is appealing to a wide range of people. As the eatertainment industry continues to grow, it's likely that we'll see more pickleball courts and venues popping up around the world.
The pickleball court, with its 7ft non-volley zone on either side of the net, is no longer just a place to play sport, but a destination for food, drinks, and socializing. Whether you're a seasoned pickleball player or just looking for a new way to spend your free time, the rise of pickleball eatertainment venues is definitely worth checking out.
