Tanzania Resort Wins Top Award

Bluebay Beach Resort & Spa in Zanzibar, Tanzania, has been named Tanzania's Leading Family Resort 2026 at the 33rd annual World Travel Awards (WTA). The award recognizes the resort's high standards of service, exceptional hospitality, and family-oriented holiday experience.

The World Travel Awards (WTA) is widely regarded as the 'Oscars of the travel industry', and the award was given based on votes cast by tourism stakeholders and travellers from across the world. This prestigious recognition is a testament to the resort's commitment to providing an exceptional holiday experience for families.

Bluebay Beach Resort & Spa is located along Zanzibar's pristine coastline and offers services and facilities designed to cater for visitors of different age groups, from children to adults. The resort's family-oriented approach has made it a preferred choice for families seeking a combination of beach relaxation, natural surroundings, and quality hospitality.

The award is expected to further raise the visibility of Zanzibar and Tanzania, and attract more international visitors looking for premium family holiday experiences. This recognition comes at a time when Tanzania is seeking to strengthen the competitiveness and quality of its tourism products and services in the global market.

## Why it matters The achievement underscores the growing standards of Tanzania's hospitality industry and its potential to compete with leading family holiday destinations across Africa and beyond. The recognition is also expected to contribute to the growth of Tanzania's tourism sector, which is a significant contributor to the country's economy.

The latest WTA honour is a major boost for Tanzania's tourism profile, and the country is expected to benefit from increased international visibility and attractiveness to tourists. With its rich natural beauty, diverse wildlife, and vibrant culture, Tanzania is well-positioned to become a leading destination for family holidays and other types of tourism.